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What happens when a group of women drive across the country stopping in major market cities to inspire, unite, and empower other Women? With over half million followers and a second order influence of over 10, million on various social networking sites, the group includes High Fashion Blogger Alyce Flynn aka CiaoBella50, Jessica Northey-CEO of Finger Candy Media, twitterer for Celebrities and Country Music Artists, Casey Anderson –Single Mom and Owner of Anderson Consulting empowering people to handle life’s challenges with a positive attitude and a few other Women along the way.
The Estrogen Excursion is an opportunity unlike any other you have seen. The Excursion will implement a full scale Public and Media Relations Campaign calling on friends of Traditional, New and Social Media to help promote every stop we make. In addition, the women will blog, post, tweet, video log and share with the entire world their adventures while on the road empowering other Women!
In each market the group will put on a Strategic Positioning Seminar, designed to help empower Women increase their productivity goals for personal and/or business success. The Seminar will provide women secret tips for putting themselves on top, whether it is traditional marketing, public relations or Social/New Media women will walk out of the seminar with tools needed to be successful. Coordination with local and social media outlets will allow the Excursion to be publicized in the markets in which the seminars will take place to attract attendees and for sponsorship awareness.
Typically these National speakers charge for their presentations. The concept of this Excursion is that they will offer their expertise solely to assist other women in reaching their potential and providing tips to allow women to compete in the ever changing way of life.
Sponsors:
Would you like to be a part of this monumental event that gives you a one-of-a-kind presence with women across the Nation to:
• Reach and Empower Women
• Brand yourself to women across the world
• Build awareness and increase web traffic
• Build online reputation as community leader/authority
Sponsorships include:
• Naming rights
• Ability to contribute to the process
• Inclusion as sponsor in 1000’s of post
• Identification as sponsor in all Press Relations/Interviews/Media stops
• Logo Inclusion on our blogs, twitter, facebook
• Wrapped/decaled vehicle will be on site everywhere possible during the promotional period.
THE PROPOSED TRIP
SOCIAL MEDIA USAGE IN AMERICA:
Social Networking has exploded in popularity over the past two years, with the percentage of Americans maintaining a profile page on one or more social sites doubling from 24% in 2008 to 48% in 2010. Even more remarkably, as social networking has entered the mainstream, it has also quickly become not just an occasional diversion but a habitual part of American life. In 2009, 18% of social networkers in America checked their sites and services several times a day. Just one year later, this figure stands at 30%, even as the total number of social networkers has grown. With both numbers growing dramatically, the actual number of Americans with “the social habit,” who check their social media sites multiple times per day, has more than doubled, from approximately 18 million to 39 million.
Women rely heavily on both blogs and message boards when seeking advice and recommendations (Blogs: 21% of the total U.S. online population, 63% of the BlogHer Network; Message Boards/Forums: 38% of the total U.S. online population, and 92% of the iVillage community), especially when looking for information to help with the purchase of new products (Blogs: 22% of the total U.S. online population, and 59% of the BlogHer Network.)
Social Media offers benefits and improvements to a woman’s quality of life. Whether it’s adding convenience to a work arrangement, harnessing information for decision-making, managing relationships, or juggling a variety of other responsibilities, social tools provide a convenient and efficient way for women to manage the various aspects of their lives. The practical benefits that social media affords, combined with its emotionally fulfilling features make it likely that Women will not only continue to engage with social media, but with future related innovations, as well.
Now more than ever women are providing or very least contributing to their family’s financial management. Economic issues have forced many women to change their entire way of life. Women are even creating jobs and changing their own socioeconomic opportunities.
Estrogen Excursion: estrogenexcursion.com.
Jessica Northey http://fingercandymedia.com/
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